Pahlavi Comeback
Strategic Analysis of a Mobilization Slogan
By Raghu Kondori, Director of Shahvand Think Tank
In political and social movements, a slogan is not merely a phrase—it is a tool for psychological and physical mobilization, for building solidarity, and for activating dormant forces. In today’s Iran, the choice of slogan can determine whether the public remains passive or becomes widely engaged.
One of the slogans that has circulated in recent years among segments of the opposition to the Islamic Republic is “Javid Shah” (“Long Live the Shah”). With deep historical roots and emotional resonance, this slogan carries meaning and identity for many monarchist activists. However, at this stage of the struggle, the primary goal is not to define the final structure of governance, but to dismantle the Islamic regime and move beyond repression.
From this perspective, the slogan “Pahlavi Comeback” can serve as a powerful strategic tool. It does not oppose “Javid Shah,” nor does it negate monarchist or republican leanings. Instead, it focuses on transitional leadership and builds public belief in the possibility of regime collapse.
Strategic Features of the Slogan “Pahlavi Comeback”
Reduces Psychological Risk of Participation
Radical slogans, while passionate, may provoke fear or hesitation among inactive audiences. In contrast, “Pahlavi Comeback” carries a lower emotional risk, making it easier for a broader spectrum of people to engage.
Builds Belief in Regime Collapse
By painting a plausible future, the slogan shifts the audience from passive resignation to semi-active engagement—and eventually, full participation.
Fosters Unity Within the Opposition
While opposition groups remain divided over the future form of government, most currently support Prince Reza Pahlavi’s transitional leadership. “Pahlavi Comeback” can transform this shared support into a unifying rallying point.
Adaptable Post-Regime
The slogan is designed to remain flexible after the fall of the Islamic Republic. It allows all political parties and movements to freely express their own slogans and programs, without obstructing future political diversity.
“Pahlavi Comeback” is not an ideological declaration—it is a tactical instrument for reaching the transitional phase. It can create the psychological space needed to overcome fear, generate hope, and activate dormant forces. At the same time, it respects other slogans and tendencies, while emphasizing the shared priority of all opposition factions: the fall of the Islamic regime.
